Unbelievably Effective

There’s a sea of sameness when it comes to deodorant ads. So, when tasked with creating Native’s new deodorant campaign, we had to dig deep and ask ourselves what’s funnier than harrowing trauma. We came up blank and decided to get to work on Unbelievably Effective scents. With Native’s long lasting odor protection, you’ll stay smelling so good that people may not believe you exerted yourself.

Copywriter Caroline Johnson

Client Native

Agency VCCP

Honors Clio Shortlist, Shots Ad Of The Week, Shots Ad of the Year Shortlist, Vimeo Staff Pick

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