The holidays are always a busy time for FedEx and 2021 was no exception. This year, FedEx wanted to spread the message that the best way to get your loved ones presents delivered on time was to shop and ship early. Thus, The Shipathon was born. We shot an American Ninja Warrior type spot where our FedEx courier competed and one the obstacle course. As a social campaign, we developed videos of employees “training” for the main event. Complete with pump up workouts and playlists.